CUSTOM PACKAGING BOXES CAN ENHANCE THE CUSTOMER EXPERIENCE

Packaging is the first thing the customer experiences before committing to their product. In an era where unboxing videos get millions of views, it is important to worry about the presentation of your custom packaging boxes. Sealed Air researchers found that branded packaging increased positive customer response by 64%. No one appreciates packaging that is like a test for solving a difficult puzzle. A box with a tear strip located at the point where it is supposed to be opened allows consumers to happily avoid all of the inconvenience related to opening a package that wraps a product that can be damaged if not opened properly.

You must choose the right packaging for the product. Avoid using additional fillers inside the package to keep the product in place, use inserts instead. There are different styles and variations of custom packaging on the market. Try to make your customer feel good by going the extra mile and giving a special touch to each package that applies to your product. Adding your logo in an attractive way on your packaging makes your brand recognized. And by adding a little motivation or inspirational quote to the top of your package, you can make your customer feel worthy and valued.

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Including a message of your own design is an inexpensive, easy and yet genuine-looking gesture for your consumers. Imagine the level of happiness of a person who is having a difficult day when she finds a handwritten note inside her package that wishes her the best, or in any other way, increases her morale for the next events of her time. Asking for customer feedback through personalized messages placed within your package is not just another way to gain recognition on social media, but also engaging people in discussion boards that advocate for your brand and consequently engage to potential customers.

Even if your budget doesn't allow you to go the extra mile to have all your messages and concerns printed on your actual boxes, you can still decorate your tables with custom stickers taped to your packaging, and therefore personalize them. A packaging tape that has your company logo printed all over it is a traveling emblem of your brand as it can provide your brand exposure to each person along the shipping route to your customer.

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 Effective company branding is equivalent to using your logo design in the best possible way. Another way to achieve this milestone is to add your company logo to your shipping labels. Every time a person locates it, they have another opportunity to gather a potential customer. Wrapping your product in decorative paper is a growing trend. This gesture can make your customers feel special in countless ways and, in turn, increase happiness, customer loyalty, and your ultimate experience of doing business with your brand.

An additional product placed free of charge inside its packaging box not only excites a customer in terms of experience, but also offers free advertising for their otherwise less recognized or consumed products. The packaging industry is a field of limitless possibilities, it is up to you how you decide to set your goal.

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