CUSTOM PACKAGING BOXES TRENDS FOR 2020

The packaging industry is evolving over time. Design that was overblown in the past decade may not be in sight, and things that have been overlooked for years are becoming the main trend. Customer perception plays an important role in establishing the main trends in custom packaging boxes. In the end, it is the customers who make or break their brand. A new year means a new beginning by keeping the valuable things from last year. Half of 2020 is over, but the packaging industry still surprises us with its unique and subtle trends.

In summary, the packaging trend for 2020 is minimalist design, less is always more. Simple and clean packaging designs have become the main trend to follow. But do you think following a single trend is enough for brands to cut through the clutter? Obviously not! To make a stronger brand in the industry, you should consider several other packaging designs. The brand needs to connect with customers by expressing itself and maintaining the packaging standards established for the products.

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Using different packaging trends will give you and your customers a premium experience. Whether you work in corrugated boxes or use collapsible boxes, you must take customer perception seriously and follow the upstream packaging design. We know that not all trends are for every product, but sometimes it's worth taking the risk to get the success you've always been looking for. So this year, get creative and start taking risks with your packaging designs. Here are some top trend tips from our side.

Sustainability will get nowhere soon

Yes, we know that sustainability has been in the packaging industry for so long. But in 2020, we have seen this trend progress and brands have started to take this approach for improvement. Customers have the greatest concern about the nature of the packaging boxes. When it comes to respect for the environment and environmental waste, they want brands to take everything seriously. It does not mean that you must compromise packaging design for sustainability.

There are some steps you can take to play your role

·         Plastic removal

·         Fewer carbon footprints

·         More and more recycling

·         There is no empty space in the boxes

·         No waste of packaging material.

·         You should focus on electronic commerce

The e-commerce market is growing at a rapid rate, especially in this coronavirus pandemic. You should take advantage of this opportunity and should provide a seamless packaging experience for the customer. To get it right, you need to make sure the package arrives at the door in first-class condition. Not only damage-free delivery issues, but the unpacking experience should also be the last. E-commerce packaging is a little different than retail packaging. You cannot use large boxes, the packaging should take up less space, and should be shock resistant. Reusable packaging is also the way to go for eCommerce trends.

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Customization is the strongest game.

When you want to build a high-end reputation for your brand, or want to give your disinfectant boxes the competitive edge, you need to make customers feel special. Custom packaging solutions can be your best game card in the game. If it's a small brand and you can't risk it, choose shorter runs that offer great customization. Printing has made it easier for the brand to personalize the packaging with the customer's name or with a special message printed on the boxes. Advances in the industry have made it easier for small and large brands to opt for more boxes packaging boxes.

Be unique and tell a story

Anyone can have a box that offers durability and affordability. But can you tell the story of your brand? When you want the brand to be part of the packaging design, it is important to tell the story of your brand. Whether it's in the form of colors, images, strong images, bold graphics and solid typography, everything should be able to communicate the message and mission behind your brand. In addition to communicating with customers, your packaging design must stand out from the crowd. High-end luxury boxes must give a sense of honesty and authenticity to leave its mark on the hearts of customers. It is an amazing way to get your loyal customers back to you.

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